VIVENZIA HOME
Customer needs
- Attraction and acquisition of contacts
- Online positioning of the services offered in your geographic area.
- Dissemination of the agency’s activity
- Humanization of the brand, proximity
Solutions provided
- Real estate web creation
- Definition of Buyer Persona
- Definition of main keywords for each Buyer Persona at each stage of their Buyer Journey.
- CTAs, landing pages, thank you pages, forms, follow-up emails as conversion tools
- Lead Magnet, as a lure for conversion
- Monthly newsletter with the most important information/activity of the month.
- Sweepstakes/contests: as a branding tool (launching and dissemination)
- Chatbot: as a tool to capture and refer contacts to the sales department.
- Facebook Ads campaign management
- Blog: Planning, creation and dissemination of contents with the following topics:
– Tips for buying and selling homes in Nervión and Santa Aurelia
– Explanation of the necessary processes for the purchase and sale of homes in Nervión and Santa Aurelia.
– Dissemination of the agency’s activities: solidarity actions, contests, sponsorships, awards…
– Presentation of the agency team.
Results of the Inbound strategy
- 150% increase in homeowner leads
- Local positioning, for areas and influence of the real estate company: Nervión, Santa Aurelia, Amate de Sevilla.
- Top organic positions for buyer and owner inquiries in Seville.
Esta entrada también está disponible en: Español (Spanish)
CEO at Urbaniza Interactiva
Asesor de marketing online para el sector inmobiliario.
Especialista en Inbound y Estrategia Digital.
Director de Urbaniza Interactiva.
Redactor de Inmoblog.com
Ligado a la generación y posicionamiento de contenidos desde 1999, crea en 2000 la empresa Urbaniza Interactiva, enfocada en desarrollos online y en estrategia de marketing digital para el sector inmobiliario.
Especialista en Inbound y Estrategia Digital.
Director de Urbaniza Interactiva.
Redactor de Inmoblog.com
Ligado a la generación y posicionamiento de contenidos desde 1999, crea en 2000 la empresa Urbaniza Interactiva, enfocada en desarrollos online y en estrategia de marketing digital para el sector inmobiliario.
Latest posts by César Villasante - Urbaniza (see all)