Customer needs

  • Review points of improvement of both the website and the blog.
  • Implementation of a complete Inbound Marketing plan. Connection of external CRM data.
  • Online positioning for certain key words that are decisive for the business.
  • Increase in the number of leads generated.
  • Automation of actions for contact maturity.

Solutions provided

  • Definition of main Buyer Persona.
  • Identification of key business terms for your online positioning.
  • Content strategy (planning, creation and dissemination).
  • Contact conversion campaign planning (CTAs, landings, thank you page and forms: as main conversion tools).
  • Email marketing: sending news, information of interest segmented by each Buyer Persona, important dates, etc.
  • Lead scoring configuration to detect the hottest contacts.
  • Measurement and constant adaptation of the solutions provided.

Esta entrada también está disponible en: Español (Spanish)