Customer needs

• Review points of improvement of both the website and the blog.
• Implementation of a complete Inbound Marketing plan. Connection of external CRM data.
• Online positioning for certain key words that are decisive for the business.
• Increase in the number of leads generated.
• Automation of actions for contact maturity.

Solutions provided

• Definition of main Buyer Persona.
• Identification of key business terms for your online positioning.
• Content strategy (planning, creation and dissemination).
• Contact conversion campaign planning (CTAs, landings, thank you page and forms: as main conversion tools).
• Email marketing: sending news, information of interest segmented by each Buyer Persona, important dates, etc.
• Lead scoring configuration to detect the hottest contacts.
• Measurement and constant adaptation of the solutions provided.