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SEVILLE ALLIANCE

Customer Needs and Objectives

  • Increase the association’s branding
  • Increase in the number of visits to the blog and website.
  • Positioning online as a leading group in the sale and purchase of real estate in Seville
  • Dissemination of the association’s activities

Solutions provided

  • Definition of Buyer Persona
  • Definition of main keywords for each Buyer Persona in each stage of their Buyer Journey.
  • Campaigns: adwords and facebook ads
  • Chatbot: as a tool to facilitate customer service 24 hours a day.
  • Real estate reports: biannual reports on the evolution of the housing market in Seville based on data provided by the group.
    Events: collaboration for the celebration of the group’s Anniversary (elaboration of presentations, diffusion of the event, ticket sales…)
  • Blog: Planning, creation and dissemination of contents with the following topics:
    – Group activity
    – Solidarity actions (toy collection campaign, solidarity wagons, marathon, etc.).
    blood donation…)
    – Training for associates
    – News about the real estate sector in Seville
    – Tips for buying and selling and renting homes in Seville

Results of the Inbound strategy

  • Improved brand reputation.
  • Improved positioning in key terms for homeowners, homebuyers, institutions and public opinion.
Web Alianza Sevilla
Alianza Sevilla's Blog, Real Estate

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