VIVENDEX BARCELONA
Customer needs
- Upgrade the real estate website to a responsive model, with the possibility of integrating real estate data with external CRM and internal content management.
- Review points for improvement of the website and blog.
- Implementing an Inbound Marketing project in the real estate company
- Improve the performance of your online actions and campaigns
Client’s objectives
- Improved online positioning for terms related to the services offered in your geographic area.
- Positioning as experts for the services offered in their geographic area.
- Contact acquisition and maturation
- Segmentation of current and future contacts
Solutions provided
- Creation of a new real estate web site, with interactive map searches.
- Identification of main events to measure the user experience on the real estate web site
- Web auditing and periodic web traffic reports
- Technical and strategic marketing advice in the implementation of the Inbound methodology in the real estate company.
Online Marketing Activities
- Definition of Buyer Personas and Buyer Journey
- Definition of main keywords for each Buyer Persona at each stage of their Buyer Journey.
- Content strategy (planning, creation and dissemination)
– Blog: as the main attraction tool. Generation of new articles and adaptation and updating of existing articles.
– RRSS: as a tool for content dissemination
– CTAs, landings, thank you page, forms: as main conversion tools
– Lead Magnet: as a lure for conversion
– Email marketing: as the main tool for maturity
– Pillar page: supporting online positioning
– Chatbot: as a tool for customer service and referral of contacts to the sales department.
– Others: facebook ads and adwords as a support to the recruitment strategy
- Contact maturation
– Definition of milestones in the sale and purchase process
– Workflows: specific workflows for each Buyer Persona according to their stage in the life cycle.
– Sequences: for more advanced contacts in your Buyer Journey
– Lead scoring configuration: as a method of contact evaluation and classification
– Database cleaning: less active users
Results after initial implementation
- Contact data integration between web and CRM Hubspot, as well as real estate data integration between web and Real Estate Software.
- Measurement of main KPIs for web, blog, landings and emailings.
- Enhanced digital marketing insight for real estate business in your area.
Continuous measurement of results
- Monthly reports/meetings: traffic, number of total contacts, number of contacts for each Buyer Persona, number of contacts in each stage of the life cycle, positioning of main keywords, conversion rate of each piece of content…
- Quarterly reports/meetings: to assess the impact of our actions in the medium term and to propose the necessary adaptations.
- Annual reports/meetings: evaluation of the overall strategy and decision making for the next marketing plan
Esta entrada también está disponible en: Español (Spanish)
CEO at Urbaniza Interactiva
Asesor de marketing online para el sector inmobiliario.
Especialista en Inbound y Estrategia Digital.
Director de Urbaniza Interactiva.
Redactor de Inmoblog.com
Ligado a la generación y posicionamiento de contenidos desde 1999, crea en 2000 la empresa Urbaniza Interactiva, enfocada en desarrollos online y en estrategia de marketing digital para el sector inmobiliario.
Especialista en Inbound y Estrategia Digital.
Director de Urbaniza Interactiva.
Redactor de Inmoblog.com
Ligado a la generación y posicionamiento de contenidos desde 1999, crea en 2000 la empresa Urbaniza Interactiva, enfocada en desarrollos online y en estrategia de marketing digital para el sector inmobiliario.
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