MLS, GROUPS AND ASSOCIATIONS

Once the participating agencies have reached an agreement to cooperate and share their exclusives, the next step is to communicate that collaboration to buyers and property owners in the cluster’s catchment area.

It is essential that the audience understands the value of collaboration and the benefits that the shared exclusivity system brings to them.

To this end, we propose a communication plan that extols the virtues of the MLS system, that explains it in a simple way, that raises the reputation of the collaborating agencies, that reinforces the idea of security and of being in good hands, in the hands of professionals who are committed to their client.