Breakout Sessions: Technology

Inmociónate’22 in Seville.

Lecture on conversion funnels in the real estate business.

The logical process for its creation, starting with the definition of the buyer persona and identification of their needs.

Inbound Real Estate Marketing Conference, in Valencia.

Inmociónate, in its 9th edition, welcomed 1000 real estate professionals.

The talk on Inbound Marketing explains the process of accompanying the customer during the buying and selling process, identifying their needs and taking the necessary steps with them.

Presentation at Inmofest, Murcia.

How can we communicate online what we communicate in person?

Trust, experience and commitment are values that are difficult to transmit in digital media, but there are guidelines to channel this information.

Presentation at Emvisesa, Seville.

Talk on technology applied to housing and the marketing process, together with Carlos Álvarez of UrbanData Analytics, at the celebration of “100 years of public housing in Seville”.

Presence at Profesionalinmo, in Valencia.

Profesionalinmo is the most important real estate event in the Valencian Community. Organized by the College of Real Estate Agents of Valencia, the event brought together more than 200 real estate professionals from all over Spain.

Real estate appraisal, real estate marketing, the importance of the use of new technologies and the regulation of the real estate sector were the topics discussed by the speakers. The closing address was given by the well-known economist José María Gay de Liébana.

The most practical real estate event in the real estate sector.

In the Real Estate Technology Workshop, we offered an overview of the latest tools that can be implemented in the real estate business, from Virtual Tours to automation of emailing.

We had two case studies, in which Francesc Quintana and Alfonso Lacruz explained how they use technology in their real estate activity.

Content Marketing Course.

Organized by the Asociación Canaria de Inmobiliarias and held in Las Palmas and Tenerife, the training sessions were aimed at demonstrating the validity of content management in online real estate marketing.

Real Estate Managers Roundtable Discussion

As moderator of the debate, I introduced the representatives of real estate management systems: VisualHabitat (Pisos.com), Inmovilla, MLS Urbaniza, Ghestia, Inmofactory (Fotocasa).

It was a matter of exposing the needs of users and how to address them from the tools. The key point was the connection of real estate data between systems, where I contributed the proposal of the Single Real Estate Database (BDUI).

Boost your online presence.

Lecture in which he taught how to know the target audience, detect their fears, needs and desires. To prepare relevant information for each group of contacts, to disseminate them at the right time.

To how to attract, mature and convert contacts into customers(Inbound Marketing).