Mission

The marketing team's goal is to educate and guide companies to adopt Inbound procedures, adapt to technology, and achieve their objectives of acquiring better leads, converting them into customers, and making their buying and selling experience the best.

Vision

To participate in the digital transformation of companies, focusing on the customer as the center of marketing, commercial, and customer service activities for those who hire our services and our clients'.

Team of specialists in REAL ESTATE INBOUND MARKETING

As Hubspot and Clientify Partners since 2017, we have demonstrated that Inbound Marketing is applicable to the real estate sector, with the results achieved in digital marketing projects for real estate agencies, developers, franchises, and servicers.

César Villasante

Founding partner of Urbaniza Interactiva S.A. in 2000, he drives the largest Spanish-speaking real estate marketing blog, inmoblog.com, with which he carried out Inbound actions since 2006, before the term «Inbound» was coined by Brian Halligan (CEO of Hubspot).

He manages large accounts in the financial and real estate sector, such as Grupo Santander, Abanca, Banco Cooperativo, Altamira Asset Management, Basico Real Estate, Property Buyers by Somrie, or Vivendex.

His passion is online marketing and technology, and he expresses it in the strategic plans he prepares with clients, seeking to improve brand reputation, online positioning, and relationships with the ideal clients of the companies he works with.

Miriam Moral

Inbound Marketing Specialist, certified in all Hubspot Inbound Marketing courses.

She is an expert in identifying the buyer persona for each company, defining the customer journey and, generating valuable content and applying automatic workflows, for the process of attracting, converting, nurturing, and retaining contacts.

Maria Sancha

Specialist in content generation and creative design for Inbound projects.

Calls to action (CTAs), Landing pages and downloadable material (Guides, ebooks, PDFs) are her specialty.

URBANIZA INTERACTIVA's HUBSPOT CERTIFICATIONS